Asda's Premium Gamble: Can a £5 Meal Deal Save the Day for Struggling Supermarkets? Asda's decision to launch a premium meal deal for £5 has sent shockwaves through the UK supermarket industry.
The big question on everyone's mind is whether this move will pay off and what it says about the state of play in grocery retail. On the surface, Asda's new "Exceptional" range looks like a no brainer for customers.
For £5, shoppers can enjoy 17 different high end meals, from chicken parmesan to beef birria wraps.