The Rise of Creator U: A New Era for Influencer Culture The University of Southern California (USC) has long been a hub for aspiring entertainers and creatives.
However, the emergence of USC Reach, a social media organization founded in 2017 by Markian Benhamou and Xavier Di Petta, marks a significant shift in how colleges approach online culture.
This club has become a launching pad for creator careers, with alumni like Alan Chikin Chow and Katie Feeney achieving success on platforms like YouTube and TikTok.