FIFA Cancels Plan to Sell World Cup Stakes to Private Equity Investors FIFA President Gianni Infantino has scrapped plans to sell stakes in the World Cup to private equity investors, a move that has been met with relief and skepticism.
The decision marks a significant departure from the organization's earlier stance on monetizing its most prized asset.
The initial plan to sell stakes was always contentious, with many within the football community expressing concerns over the potential for outside investors to exert undue influence over the sport.