The Sustainability Mirage: How Fast Fashion's Dark Side Is Exposed by Everlane's Sale The latest twist in the sustainability saga is a stark reminder that the industry's eco friendly facade may be nothing more than a marketing ploy.
Shein, the Chinese e commerce giant synonymous with fast fashion's darker side, is reportedly set to acquire Everlane, the San Francisco based brand built on "radical transparency" and sustainable basics.
The rise of sustainable fashion has been hailed as a game changer for the industry, but beneath the surface, many initiatives appear to be little more than window dressing.