The Sound of Endorsements: John Legend's Lucrative Deal Raises Questions About Artistic Authenticity John Legend, the EGOT winning singer songwriter, has signed a two year contract to become the global brand ambassador for Bang & Olufsen.
The Danish sound and tech experts tout this partnership as a union of "flawless acoustic engineering, timeless Scandinavian design, and uncompromising craftsmanship.
" However, beneath the surface, this deal raises questions about artistic authenticity and the commodification of creativity.