Shein To Acquire Everlane For $100 Million The news that fast fashion giant Shein is set to acquire struggling sustainable fashion brand Everlane has sent shockwaves through the industry, raising questions about the motives behind the deal and its implications for the future of fashion.
On the surface, this partnership may seem like a match made in heaven – two seemingly disparate brands coming together to create something new. But scratch beneath the surface, and a very different picture emerges.
Everlane has long been committed to sustainability, proclaiming itself a "movement" driven by radical transparency and fair pricing on its website.