Ad Slump Bites ProSiebenSat. 1 as World Cup Fever Spreads The German television advertising market has been struggling for some time, but the impact is now biting commercial broadcasters like ProSiebenSat. 1.
The company's latest financials show a 9% drop in first half revenue, with linear TV advertising down by 10%.
This decline comes as no surprise given the shift towards digital platforms and intense competition from broadcasters airing major sporting events – including the World Cup. Revenue for the first half was €1.