US Hotel Owners Expected a World Cup Boom So Far It Hasn't Happened As I walked through the streets of Kansas City, Houston, Miami, and New York in recent days, it was hard not to notice the unmistakable signs of a global sporting event: billboards plastered with team logos, tournament themed merchandise, and enthusiastic locals eager to welcome fans from around the world.
But scratch beneath the surface, and the buzz is more akin to a faint murmur.
Behind the scenes, hoteliers are scratching their heads as they check their booking systems, only to find that demand for accommodations in World Cup host cities is falling short of expectations.